Content Creation & Campaign Support:
· Assist in brainstorming and creating unique, organic content for TikTok, Instagram Reels, and other priority platforms.
· Develop creative concepts for content series and social-first campaigns with the social team.
· Help design social assets using Canva for Instagram Stories, Reels, & Carousels.
· Shoot and edit video content for social media, speaking to camera when needed.
Social Media Community Management:
· Monitor and engage across all social touchpoints by liking and responding to comments, DMs, and tagged content, including ongoing review of recent and boosted posts
· Proactively drive conversation by participating in relevant cultural moments, trends, and comment threads while authentically integrating the brand
· Engage with creators, influencers, partners, and key retailers (e.g., Sephora, Sephora Squad) to strengthen brand visibility and relationships
· Support community building by recognizing meaningful creator and audience milestones and high-impact content opportunities
· Curate and obtain usage rights for user-generated content (UGC) to amplify brand storytelling.
· Monitor social trends and pop culture moments to identify opportunities for dynamic brand content.
· Pull weekly social media performance reports using Dash Hudson, identifying actionable insights.
· Analyze campaign metrics to inform future content strategies and provide leadership with data-driven recommendations.
Logistical & Organizational:
· Manage closet inventory, including organization, tracking, and upkeep
· Coordinate and fulfill creator product orders
· Provide daily operational and administrative support as needed