Job requirements
We are looking for an unconventional product marketing leader who marries a sharp, practical understanding of the end user, with a
● 12-15 years of experience in a product marketing role in B2C tech companies preferably in online privacy, cybersecurity, productivity and other SaaS contexts.
● Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
● Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
● Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
● Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
● Proven track-record in marketing successful product launches in fast-paced environments.
● An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns. We are looking for someone who can build propositions and
messages that resonate in the context of community, advocacy, social and content - rather than just build conventional advertising messages.
● Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
● A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
● Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
● Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing