1. Brand Identity & Systems
• Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration
• Develop brand guidelines and design toolkits that other teams can use without breaking the system
• Translate brand positioning and strategy into compelling visual identity
• Own design quality from early concepting through to final delivery
2. Collaboration & Presentation
• Work closely with Creative leads to align brand expression with strategy
• Present work clearly and confidently to internal stakeholders and clients
– Articulate the thinking behind every creative decision
• Contribute to pitches and new business presentations, often under tight timelines
• Mentor junior designers and provide clear, actionable feedback.
• Use AI tools to accelerate ideation and visual exploration:
– Midjourney, Adobe Firefly, Magnific
4. Speed, Quality & Scale
• Manage multiple projects simultaneously without losing quality
• Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA
• Adapt brand systems for bilingual English/Arabic applications