Role and Responsibilities:
Expert at integrating traditional and digital media plans to shape the optimal strategy that drives equity enhancement for Castrol and its portfolio of brands
Expert understanding of the entire digital ecosystem, the interplays within, cost benchmarks for audiences, leveraging and managing consumer data to deliver brand plans.
Accountable for development and execution of multi million dollar media plans and execution across media (both traditional and digital) and branded content & sponsorships to support Power brands Health KPI delivery across spaces.
Develop influencer media plans across portfolios and channels
Deliver performance marketing plans to drive traffics to digital assets, define attribution models to make media platform choices to get lowest cost, effective traffic on the platform and sensitize the larger marketing team on standard processes of the same
Responsible for Post Buy analysis working with media agency to measure performance against key metrics including ROI.
Work with the Brand and Communications team to develop the media and brand PR calendar for a rolling 24 month period in line with strategy.
Lead the yearly media AOP discussion to ensure delivery of brand objectives for every year
Responsible for supporting space teams for managing Media, content, Brand PR and Sponsorship budgets.
Responsible for identifying and activating OEM (B2B) partnerships that leverage Castrol’s owned and activated media assets for maximum impact
Partners with the hub to shape B2B RFQs specifically in the area of marketing support to drive value, typically via sponsorship
Responsible for the administrative management of content, media and promotional agencies.
Individual responsibility of all financial and commercial requirements across all media agencies and partners which includes negotiations and final cost model closures in line with bp policies
Thought leadership and network of information to ensure that Castrol is leveraging the latest in media and ad tech to be able to drive efficiency and better reach for its brands
Use expertise and external connects to set up and deliver training sessions for the entire marketing team in various areas of media management to upskill the internal teams on best practices
Responsible for all Sponsorship activities in India. This includes managing India Specific Assets such as brand ambassador, sponsorships. It also involves coordinating the activation ensuring maximum utilization of all assets.
Works closely with the Global Sponsorship Manager to use Global Sponsorship assets such as MotoGP, F1, etc.