2K is looking for a Senior Manager, Social & Community to own the community management and social marketing vision, strategy, and execution across two of our marquee sports franchises: WWE 2K and PGA TOUR 2K. You will lead a team of Digital Community & Social Media Managers and a roster of external agency partners, setting the standard for how 2K shows up on the platforms where our players live — Steam, Discord, Reddit, YouTube, Twitch, TikTok, and the console storefronts.
These are live service sports titles with distinct, deeply invested audiences: WWE 2K’s creative and roster-obsessed community, and PGA TOUR 2K’s career players, golf faithful, and course designers. Community is the heart of this role. You are the voice of both communities inside 2K, the player advocate who translates sentiment into action with our Development and Global Marketing teams. Social marketing is how you scale that voice outward: you will steer platform-specific social strategies and campaigns that grow our presence, build cultural relevance for our brands, and promote positive sentiment across our player base.
You will build and scale community and social channels, own the listening and analytics practice for both franchises, and report regularly to marketing, studio, and leadership stakeholders on what players need while driving meaningful, player-first change in-game and out. This is a strategic and hands-on role: you will set direction, and you will also roll up your sleeves alongside your team during live seasons, roster updates, and launch windows. Proactivity, excellent communication, and the ability to navigate ambiguity are crucial for success.
Reporting to the Senior Director, Integrated Marketing, the ideal candidate is a sports gaming enthusiast with a genuine feel for competitive and creative communities, and a track record of activating and growing them in innovative, measurable ways. The ideal candidate will be able to join us in office Tuesday–Thursday of each week in our Los Angeles office.