At a glanceSummarised by Seekless from the posting.
Must have7
10+ years of B2B SaaS sales experience
3+ years leading a sales team
Experience building a sales function from scratch
High-velocity SaaS background with transactional/mid-market deal cycles
Channel or partner sales experience (resellers, MSPs, integrators)
Strong command of pipeline math, forecasting, and CRM discipline
Hands-on operator comfortable in a lean, fast-moving, founder-led company
Nice to have1
Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience
Benefits
Health insurance
Dental insurance
Vision insurance
Unlimited PTO
401(k)
About OptiSigns
OptiSigns is a leading digital signage software company. Our platform turns any screen into digital signage — 210,000+ screens for 35,000+ organizations across 103+ countries, with 140+ app integrations and a 4.8-star rating on Capterra.
About the role
We’re hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel.
What you’ll do
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Own the new-business sales number: new logo bookings and new ARR
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Sell hands-on: run discovery, demos, and closes on enterprise deals
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Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success
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Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching
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Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners
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Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base
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Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs
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Work the roadmap: feed customer and competitive intelligence to product and marketing
Requirements
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10+ years of B2B SaaS sales experience, including 3+ years leading a sales team
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Experience building — not just running — a sales function: you’ve written the first playbook, made the first hires, and stood up process from scratch
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High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise
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Channel or partner sales experience (resellers, MSPs, integrators)
•
Strong command of pipeline math, forecasting, and CRM discipline
•
Hands-on operator comfortable in a lean, fast-moving, founder-led company
Preferred
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Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience