Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
Oversee reporting and analytics, working hands-on with Emplifi to track performance, identify insights, and execute strategic optimizations
Coordinate closely with client social leads to understand pain points, opportunities, and business objectives—particularly in a social operation in transformation
Build trust, confidence, and long-term stability with key clients