● Define and own the communications strategy for Tencent Games and game titles in Northeast Asia market, translating global priorities into locally resonant strategy and narratives that build relevance, trust, and player affinity.
● Drive communications for Tencent Games’ portfolio — including published titles and partner studios — across the full product lifecycle in in Northeast Asia market.
● Partner across studios, publishing, marketing, legal, compliance, public affairs, and global comms peers to deliver integrated, well-aligned communications strategy.
● Manage PR agency partners and coordinate with internal stakeholders to drive quality execution, effective resource allocation and measurable communications outcomes.
● With a primary focus on coordinating and executing media communications plans for Tencent’s game business in Japan and Korea, including the planning and execution of media events such as press briefings, exhibitions, open days, media tours and executive engagements.
● Support communications needs across Tencent’s business groups, namely social communications, digital content, payment, enterprise solutions, in Northeast Asia.
● Build and maintain relationships with the media and relevant external partners to support Tencent’s game business and and other business groups, corporate reputation effort in Japan and Korea.
● Lead local content planning and contribution for Tencent’s owned channels in Japan and Korea, including social media platforms, websites, newsletters and other corporate communications materials, as well as gather and localize content from internal teams to ensure locally relevant messaging across channels.
● Monitor local media landscape, industry trends and public sentiment, and support issues management and crisis communications in Japan and Korea, working closely with Game Global Comms team/APAC Corporate Communications, business teams, legal and policy teams where needed.