Key Responsibilities & Duties
• Create high-end content for digital platforms including social media, websites, landing pages, and
• Develop and execute content concepts aligned with brand strategy, project positioning, and marketing
• Produce and oversee visual and written content including captions, scripts, reels, short-form videos, and
• Collaborate closely with videographers, photographers, designers, and copywriters to ensure cohesive
• Plan and manage content calendars for brand, project, and launch campaigns
• Ensure all content reflects ultra-luxury tone, visual consistency, and premium brand standards
• Adapt content for different buyer personas, markets, and platforms while maintaining brand integrity
• Support sales and launch teams with content assets for presentations, events, and digital campaigns
• Analyse content performance and refine approach based on engagement, reach, and conversion insights