·Partner with Cable P&I and Business Development teams to develop Forecasts and KPIs (Weekly/Monthly/Quarterly/Yearly/LRP).
·Identify key business drivers and trending (National/Scatter, CPMs, Ad Clock, and day parts).
·Analyze sales impact of ratings/business decisions (new programs, inventory loads, make-good efficiency etc.).
·Develop seasonal/weather condition impacts analyses projecting risk and opportunities.
·Analyze and track Client and Category/Industry Vertical mix.
·Lead development of calendar and broadcast cycle Rate Cards.
·Oversee Cross Media Affiliate opportunities and impact analysis across TV and Digital properties.
·Play significant role and influence business decisions pertaining to ad sales by anticipating executive management’s financial and informational needs; provide relevant information.
·Develop financial updates for various groups, including CEO, other senior TWCC leaders and the Company’s Board of Directors.