· Create accurate substantiated and detailed media plans and media planning scenarios
· In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
· Organize and develop client-facing category, culture and competitive tracking documents
· Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
· Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
· Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
· Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
· Responsible for timely, accurate delivery of day to day requests from the client and internal team
· Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
· Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
· Digests the client’s goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings