A mighty force of communications and public relations specialists, our PR & Amplification team spreads the word of Rothy’s far and wide. As part of the Marketing organization, these team members work closely with others like Creative, Brand Strategy and Sustainability to amplify the brand through selective partnerships, activations and much-talked-about events.
We’re looking for a Influencer Marketing Manager to own and lead the strategy for our influencer program, widely recognized for generating conversation and loyalty online. Reporting to the VP of Brand & Communications, you’ll set the direction for the creators, talent, and content that carry Rothy’s across TikTok, Instagram, Substack, YouTube and whatever comes next, and serve as the go-to expert on influencer strategy for partners across the business.
This is a high-impact, highly visible role for a strategic, social-native marketing leader who brings a roster of creator relationships, a sharp point of view on where culture is headed, and the judgment to navigate ambiguous, fast-moving situations with minimal guidance. You have great taste, a clear point of view on what makes people stop scrolling, and the operational muscle and cross-functional influence to make it all ship on time.