Why this role is on the menu
Instacart+ is Instacart’s membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so.
We’re looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You’ll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.
The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what’s working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.