Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.
This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.
This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
Key Responsibilities
Product Education & Content Ownership
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Own Incard’s product-led and educational content end-to-end
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Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
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Turn complex product features into simple, engaging, founder-friendly narratives
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Continuously refine content formats based on product evolution and user feedback
Hosting & Founder Conversations
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Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
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Lead interviews, discussions, and educational formats focused on real business challenges
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Act as a trusted, credible voice within the e-commerce and digital business ecosystem
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Support founder-led and ecosystem-driven growth initiatives through content
Content Creation & Distribution
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Script, structure, and present content across:
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YouTube
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LinkedIn
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Other relevant social and video platforms
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Collaborate closely with Marketing and Product to align content with launches and priorities
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Ensure messaging is clear, consistent, and rooted in real product value
Brand Representation & Offline Presence
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Represent Incard in offline contexts when needed:
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Events
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Panels
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Demos
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Workshops
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Founder meetups
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Act as a product and brand ambassador in front of customers, partners, and the ecosystem
What We’re Looking For
Experience
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Strong, natural on-camera presence
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Proven ability to host, present, and explain confidently on video
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Clear, confident American accent
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Solid understanding of business, e-commerce, SaaS, or digital business models
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Experience explaining complex products or concepts to non-technical audiences
Skills & Mindset
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Strong storytelling and communication skills
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Comfortable being the public-facing voice of a product and brand
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Ability to simplify complexity without losing depth or credibility
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Curious, structured, and product-minded
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Comfortable collaborating cross-functionally with Product, Marketing, and Growth
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High ownership, high standards, low ego
Nice to Have
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Experience hosting podcasts, YouTube series, webinars, or live content
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Previous exposure to fintech, e-commerce, or SaaS products
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Public speaking or event experience
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Familiarity with product-led growth or educational content strategies
Location
This role can be based in London, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits:
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Competitive cash-based compensation
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Incard stock options
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25 days of paid time off per year, plus bank holidays and your birthday off
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Global health insurance and unlimited paid sick leave