We’re building in a space that’s:
🔒 Highly regulated: Healthcare and finance bring an interesting combination of complex regulatory and safety concerns. HIPAA, SOC 2 Type II, and PHI are first-class constraints, not afterthoughts. If you’ve built in regulated environments, you’ll hit the ground running.
❤️ Emotionally charged: The people using what you build are going through a complex and emotionally charged journey of building a family. Every interaction, every piece of data, every experience you ship exists in that context. That weight is real, and it makes the craft matter more.
💰 Financially complex: We sit at the intersection of lending, insurance, and outcome-based pricing in a domain where the numbers are high and the stakes are personal. The models are non-trivial and the edge cases are endless. You’ll need to think beyond the happy path.
🔄 Technically fragmented: the healthcare industry is fragmented with complex technologies and protocols. These systems were not meant to talk to each other. You’ll build integrations that are robust enough to handle the messiness of the real world, and resilient enough not to break when it does.
Your solutions will directly impact people’s ability to start families. Everything you build will touch lives directly.