Lead Marketing Analytics Analyst (Hybrid)
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Before you apply
Salary$99k – $167k
LocationWI Madison; MA Boston
Work modehybrid
Typefull-time
SeniorityLead
Experience5+ yrs
Company size10,000+ people
PostedOct 23, 2026 · 2w ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, Computer Science, or a related field (or equivalent experience)
5+ years of experience in marketing analytics, measurement, decision science, or a related analytical field
Strong analytical, problem-solving, and data interpretation skills
Experience with Media Mix Modeling and other attribution methods used to measure performance across various marketing channels
Experience designing or analyzing A/B tests, holdouts, geo tests, matched-market tests, or other incrementality approaches
Proficiency in SQL and experience with data extraction, transformation, and analysis
Experience with Python, R, or another statistical programming language
Experience with cloud analytics environments such as Databricks, Snowflake, GCP, BigQuery, or similar platforms
Experience building dashboards and analytical solutions in Tableau, Power BI, or similar BI Tools
Strong communication and presentation skills, with the ability to translate technical findings into business recommendations
Demonstrated ability to work independently, manage ambiguity, learn quickly, and collaborate across stakeholders
Travel Requirements - up to 10%
Masters or PhD degree in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or a related field preferred
Strong familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred
Experience within the Insurance category preferred
Offer to selected candidate will be made contingent on the results of applicable background checks
Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
Sponsorship will not be considered for this position unless specified in the posting
Skills
SQL
Python
R
Tableau
Power BI
Databricks
Snowflake
GCP
BigQuery
GA4
Adobe Analytics
Benefits
Relocation support
About the role
We are seeking a curious and experienced Lead Marketing Analytics & Measurement Analyst to support marketing analytics across media mix modeling, experimentation, and BI reporting. This is an individual contributor within Marketing Measurement.
This role will provide hands-on analytical and technical support across Media Mix Modeling, experimentation, and incrementality, marketing reporting, and emerging analytics capabilities. Working within established and evolving measurement strategies and frameworks, this individual will conduct advanced analyses, develop scalable analytical tools and reporting, and translate results into clear insights for Marketing and business partners.
You will report to a Senior Manager, Marketing Measurement.
Position Compensation Range:
$99,000.00 - $167,000.00
Pay Rate Type:
Salary
Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
Responsibilities
•
Perform media mix model analysis using internal and partner tools to deliver performance reporting such as due-to analysis, forecasting, planning scenarios, interaction analysis, testing insights, and other actionable marketing insights.
•
Strengthen MMM inputs and outputs by partnering with Marketing, Product, Finance, Sales, Data Science, and Data Engineering teams to identify new opportunities that improve model outputs.
•
Execute experimentation and incrementality analysis, including test design and sizing support, statistical significance and test duration estimates, test vs control measurement, and delivering clear and actionable insights and recommendations to stakeholders.
•
Partner with other lead marketing analysts and data engineers to build and automate experimentation capabilities within our data analytics platforms and BI tools including analytical templates, statistical tools, standardized analysis processes that help increase the scale and consistency of testing.
•
Develop and maintain Tableau reporting within the Marketing Analytics Hub, including automated MMM reporting, experimentation roadmaps, test results reporting, self-service statistical significance tools, and other decision-support analytics products.
•
Partner with other marketing analysts and DE to build, manage, and streamline analytical workflows within our data analytics platform environments using SQL, Python, notebooks, and automation to improve data preparation, recurring reporting, analytical efficiency, and scalability.
•
Partner with Data Engineering and Data Science to operationalize backend marketing data structures, new analytical capabilities, enable AI-powered reporting, and provide measurement expertise to support model development.
•
Translate complex analytical outputs into clear insights and serve as a trusted analytical partner to marketing and business stakeholders, helping teams understand results, implications, limitations, and opportunities for action.
•
Support strong data stewardship and analytical standards, maintain documentation, quality controls, and stay current on evolving marketing analytics methods, data technologies, AI capabilities, and industry practices.
Specialized Knowledge, Skills, and Education Requirements
•
Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, Computer Science, or a related field (or equivalent experience).
•
Masters or PhD degree in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or a related field preferred.
•
5+ years of experience in marketing analytics, measurement, decision science, or a related analytical field.
•
Strong analytical, problem-solving, and data interpretation skills.
•
Strong familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred.
•
Experience with Media Mix Modeling and other attribution methods used to measure performance across various marketing channels.
•
Experience designing or analyzing A/B tests, holdouts, geo tests, matched-market tests, or other incrementality approaches.
•
Proficiency in SQL and experience with data extraction, transformation, and analysis.
•
Experience with Python, R, or another statistical programming language.
•
Experience with cloud analytics environments such as Databricks, Snowflake, GCP, BigQuery, or similar platforms.
•
Experience building dashboards and analytical solutions in Tableau, Power BI, or similar BI Tools.
•
Strong communication and presentation skills, with the ability to translate technical findings into business recommendations.
•
Demonstrated ability to work independently, manage ambiguity, learn quickly, and collaborate across stakeholders.
•
Experience within the Insurance category preferred.
•
Travel Requirements - up to 10%.
Additional Information
•
To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
•
Offer to selected candidate will be made contingent on the results of applicable background checks
•
Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
•
Sponsorship will not be considered for this position unless specified in the posting