Duties and Responsibilities:
· · Own and execute hands-on product design initiatives, from problem definition and design hypotheses through flows, prototypes, implementation, launch, and iteration across desktop and mobile
· Translate ambiguous customer and business problems into clear, intuitive, and production-ready experiences using strong UX, interaction, visual design, and information architecture principles
· Proactively understand customer needs, behaviors, motivations, and friction through customer interviews, research, customer feedback, reviews, usability testing, session recordings, heatmaps, funnel data, and competitor analysis
· Distinguish observed behavior from interpretation, consider alternative explanations, and identify the highest-impact opportunities within the customer journey
· Apply consumer psychology and conversion principles to reduce friction, clarify value, strengthen trust, and improve customer outcomes
· Develop evidence-based design recommendations and clearly communicate the rationale, trade-offs, expected impact, and measures of success
· Partner with Product, Growth, Marketing, Engineering, and data teams to shape priorities, contribute to experiments, and use results to inform design decisions
· Protect customer trust and autonomy by balancing conversion and business goals with clarity, customer confidence, and long-term experience
· Stay involved through implementation by reviewing builds, responsive behavior, and edge cases, and working with Engineering to ensure the final experience meets the design standard
· Maintain and improve reusable components, patterns, and design-system practices to support consistency and efficiency
· Prioritize design opportunities based on customer impact, business value, effort, urgency, and strategic importance
· Use AI and emerging tools to improve research, design exploration, prototyping, documentation, and production workflows while validating outputs and applying appropriate human judgment