Conversion Rate Optimization (CRO) Manager
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Before you apply
LocationAustin Office, Austin, Texas; Charlotte, North Carolina; Reston, Virginia
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentMKTG
Company size1,001–5,000 people
PostedOct 7, 2026 · 4w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
5+ years of experience in Growth Marketing, Demand Generation, or similar role within a B2B SaaS or enterprise software environment
Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates
Technical fluency and experience with Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar
Product Analytics: Pendo, Amplitude, Mixpanel, or similar
A/B Testing Tools: Optimizely, VWO, or similar
Landing Page Tools: Hushly, Mutiny
Ad Platforms: Google, Bing, 6Sense, LinkedIn
Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., Google Analytics 4, Tableau)
The Experimenter: 'fail fast, learn faster' mindset and scientific, hypothesis-driven methodology
The Translator: ability to translate complex product features into compelling marketing messages for technical audience
The Owner: take full ownership of metrics, constantly seek new opportunities
The Collaborator: excel at working cross-functionally with Product Managers, Sales Leads, and Engineering teams
Previous marketing experience with audiences and understanding of the Database buyer persona
Skills
Outreach
Marketo
Salesforce
Pendo
Amplitude
Mixpanel
Optimizely
VWO
Hushly
Mutiny
Google Ads
Bing
6Sense
LinkedIn
Google Analytics 4
Tableau
About the company
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
About the role
As the Global Growth Marketing Specialist focused on Trial Conversion and Activation, you will lead the trial nurture, activation, and conversion for the SolarWinds Database portfolio. Your primary mission is to transform users who download or sign up for a free trial into active product evaluators, ultimately leading them to become customers. This is a highly analytical, experiment-driven role operating at the intersection of marketing, product, and sales.
Key Responsibilities
Trial Nurturing & Activation
•
Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase.
•
Behavioral Nurturing: Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation.
•
Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value.
Conversion Rate Optimization (CRO)
•
Experimentation Roadmap: Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including landing pages, trial signup flows, pricing pages, and in-app CTA placement.
•
Trial Extension Strategy: Develop and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time.
•
Sales Enablement: Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts.
Data, Analytics & Testing
•
Metric Ownership & Analysis: Own and report on critical KPIs related to the trial stage, including Trial Conversion Rate, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption Rate.
•
Data Integration:
•
Work with Revenue Operations and Product teams to ensure data fidelity and robust tracking across all platforms (CRM, Marketing Automation, Product Analytics).
•
Insight Generation: Analyze quantitative (GA4, Adobe, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses.
Qualifications
•
5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment
•
Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates.
•
Technical fluency and experience with: Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar.
•
Product Analytics: Pendo, Amplitude, Mixpanel, or similar.
•
A/B Testing Tools: Optimizely, VWO, or similar.
•
Landing Page Tools: Hushly, Mutiny
•
Ad Platforms: Google, Bing, 6Sense, LinkedIn
•
Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., Google Analytics 4, Tableau)
•
Previous marketing experience with audiences and an understanding of the Database buyer persona (preferred but not mandatory)
Profile
•
The Experimenter: You have a “fail fast, learn faster” mindset and approach every challenge with a scientific, hypothesis-driven methodology.
•
The Translator: You can take complex product features and translate them into compelling, value-driven marketing messages for a technical audience.
•
The Owner: You take full ownership of your metrics, constantly seek new opportunities, and thrive in an environment where your work directly impacts revenue.
•
The Collaborator: You excel at working cross-functionally with Product Managers, Sales Leads, and Engineering teams to launch integrated growth initiatives.
Legal
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice