Role - VP, Consumer Operations & Growth
The VP, Consumer Operations & Growth is a senior leadership role within the Circles Growth Organization, responsible for building and leading a unified SME (Subject Matter Expert) capability that drives consumer growth across all Circles markets and client engagements.
This role owns and integrates all SME functions — including Customer Value Management (CVM), Marketing, Digital Marketing, Brand, Research, and Operations (SIM ordering, inventory management, customer service, and customer experience) — into a single, high-performance growth engine.
The primary mandate of this role is horizontal enablement: supporting and strengthening core business functions including Revenue & Sales, Build, Operate (for Circles-run markets), Innovation, and Product through deep consumer expertise and execution excellence.
In parallel, this role serves as the senior commercial point of engagement for platform clients, ensuring client accounts achieve their commercial objectives, growth targets, and strategic outcomes.
The ideal candidate combines strong commercial acumen with operational rigor and has the ability to translate strategy into measurable execution in fast-paced, high-growth environments.
1. Internal Horizontal Support
Act as the SME backbone for all Circles departments by enabling Revenue & Sales, Build, Operate, Innovation, and Product teams with the right consumer insights, growth strategies, and execution support to drive commercial outcomes.
2. Client Engagement (Platform Markets)
Lead strategic engagement with platform clients in markets where Circles provides the platform but does not directly operate the business. Drive proactive recommendations, account growth, and achievement of commercial KPIs.
3. Own-Run Market Support
Partner with local operating teams in Circles-run markets to improve commercial performance, optimize operations, and accelerate growth outcomes.
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Build and lead a unified SME growth engine across all consumer functions
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Enable internal business functions through deep consumer expertise and execution support
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Drive subscriber growth, ARPU expansion, retention, and churn reduction across markets
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Manage strategic client relationships and ensure platform market success
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Define, track, and deliver annual commercial and operational targets
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Translate business strategy into structured weekly execution cadences
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Strengthen customer experience, operational efficiency, and monetization outcomes