We’re looking for a Head of Central Growth to own how we measure, test, and spend against growth, across both performance marketing and the full lifecycle of our users, from first send to loyal advocate. This is a small, high-leverage team: 3-4 people responsible for a multibillion-dollar monthly transaction volume and millions of monthly active users.
This role is defined less by channel and more by rigor. You’ll obsessively measure what’s working across acquisition spend and lifecycle engagement, run the experiments that tell us why, and reallocate resources accordingly. You don’t need to come from a marketing background (plenty of strong candidates won’t), but you do need to be a sharp, structured experimenter who makes decisions based on facts, not instinct.
You’ll own performance marketing measurement and spend allocation, and every lifecycle channel: Email, Push, SMS, In-app messaging, and WhatsApp. You’ll serve as the connective tissue between Product, Data, and Growth. You won’t be doing this entirely alone: you’ll have access to external agencies and contractors where needed, and as we scale you’ll have the opportunity to grow a team around you.