Account Management & Installed Base Development Maintain and grow the existing installed base of Welch Allyn low-acuity vital signs solutions. Develop and execute strategic account plans focused on customer retention, expansion and long-term partnership growth. Identify risks within the installed base, including competitive displacement threats, and develop mitigation strategies. Ensure customers realise maximum value from existing investments through optimisation, training, connectivity, and workflow improvements.
Business Development; Identify and pursue new business opportunities within low-acuity monitoring and connected care environments. Drive growth through both expansion of existing accounts and conversion of competitor-held business. Develop and execute territory sales plans aligned to revenue, connectivity and retention objectives. Position Baxter solutions as an enabler of digital healthcare transformation rather than solely a medical device purchase.
Sales; Manage the entire sales process from opportunity identification through to implementation and post-sale adoption. Conduct value-based selling by identifying customer challenges and aligning Baxter solutions to clinical, operational and financial outcomes. Lead complex sales opportunities involving multiple stakeholders and decision makers.
Customer relationship management; Build and maintain strong relationships with clinical operational, technical and procurement stakeholders. Develop executive-level relationships across key accounts. Understand customer priorities and proactively identify opportunities to support initiatives such as:
Patient deterioration management
Promote broader Baxter solutions around the patient care environment where appropriate.
Data Analysis and reporting; Analyse account performance, sales data and market intelligence to identify growth opportunities. Use insights to adapt territory strategies and maximise performance. Maintain accurate forecasts and provide regular business updates.
Collaboration, working cross functional with therapy, medical, marketing bringing in expertise to enhance the customer experience and identify the challenge you are solving
CRM & Funnel Management; utilize CRM tools to build and track funnel, record customer interactions and engagement levels ensuring personalized follow-up and support