We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.
We’re looking for a Head of Direct Marketing & CRM to own the channel end-to-end: creative, sends, logistics, offers, and reporting, but also the analytical core that makes it work, building the response model and sourcing the data pipeline and user-data enrichment that let us target the right customer, with the right offer, at the right moment. You’ll be equally at home briefing a creative and writing the SQL: someone who can scale the channel rapidly, but sustainably, anchored to our LTV data rather than raw volume.
This is a rare hybrid role. You’ll be both the operator running a physical, logistically demanding channel and the model-builder (with a team to support) deciding who we mail and why. If you want the autonomy to build a channel from the data up, and the budget and product depth to make it a top-of-funnel powerhouse, this is it.