· Manage multiple marketing accounts and projects simultaneously, maintaining full ownership of priorities, deadlines, and deliverables.
· Serve as the main strategic and operational point of contact for assigned clients.
· Develop a deep understanding of each client’s business, market, competitors, products, audiences, and commercial objectives.
· Translate business needs into marketing strategies, briefs, roadmaps, tasks, owners, timelines, and measurable deliverables.
· Develop integrated marketing plans combining digital and traditional channels.
· Identify growth opportunities and proactively recommend initiatives rather than waiting for client direction.
· Coordinate designers, analysts, community managers, digital specialists, and external vendors.
· Lead project execution by establishing priorities, responsibilities, deadlines, and quality standards.
· Manage approximately 3–4 client accounts simultaneously while maintaining visibility over progress, risks, and pending actions.
· Supervise marketing campaigns and, when necessary, work directly with relevant platforms and tools.
· Analyze campaign performance and translate metrics into strategic recommendations.
· Coordinate traditional marketing initiatives, including events, trade shows, PR, BTL activations, and external suppliers.
· Prepare executive reports and presentations for clients.
· Manage expectations, changing priorities, urgent requests, and challenging client situations with confidence and sound judgment.
· Ensure high-quality standards and attention to detail across all client deliverables.