What will be your key responsibilities?
Strategy Development and Delivery: Lead development and execution of annual and long-range brand plans for the Mars Corporate brand, ensuring clear linkage between brand ambition, stakeholder ecosystem needs, portfolio priorities, and business objectives
Campaign and Communications: Develop and deliver integrated campaigns and communications across relevant paid-earned-shared-owned touchpoints that grow brand awareness, elevate reputation, and increase association between the Mars Corporate brand and its portfolio of brands
Insights-to-Action: Analyze business performance, competitive dynamics, consumer insights, and category trends, and translate them into recommendations on strategic choices and opportunities to increase effectiveness of activations and execution
Integrated Leadership: Operate as a high-impact cross-functional leader to drive clarity, alignment, and decision making; Effectively influence a complex set of internal stakeholders across functions, business Segments, and geographies; Lead an integrated-agency team to deliver strategic and creative initiatives
Operational Efficiency: Own budget planning, spend tracking, and optimization to ensure efficient investment across portfolio priorities; Track brand and activation performance to evaluate delivery against KPIs; Champion new methodologies, tools, and AI-enabled approaches to drive efficiencies