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Forma.ai

Senior Frontend Engineer

SalaryCA$150k – CA$190k
LocationCanada, Toronto
Work modehybrid
Typefull-time
DepartmentEngineering
EquityIncluded
Company size51–200 people
First seen2mo ago
Last seen1d ago
About Forma.ai:
Forma.ai is a Series B startup that’s revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
About the team:
Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows.
This role sits within Forma’s ICM Operations platform, spanning areas such as Core Services, Business Intelligence, workflows, automation, APIs, claims management, next-generation reporting, and data exploration capabilities.
There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes.
We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central. We are far from maintenance or simple progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns.
What you’ll be doing:
Reporting to the VP of Engineering the Senior Frontend Engineer will play a key role in building, evolving, and scaling Forma’s customer-facing and internal operations experiences.
You’ll work closely with product, design, engineering, operations, and leadership partners to deliver intuitive, performant, and reliable interfaces for configuring, operating, and analyzing complex sales compensation workflows. You’ll take ownership of significant frontend initiatives, contribute to product and technical direction, and help raise the quality of our frontend systems through thoughtful architecture, code quality, and collaboration.
You will help turn complex operational processes into clear, reusable, and scalable product experiences — from approvals and ticketing to claims workflows, policy-driven automation, dashboards, reporting, and data exploration.
You will:
•
Build and ship complex frontend features with React, TypeScript, SASS, Jest, and Cypress.
•
Create intuitive experiences for workflows, automation, claims, reporting, dashboards, and data exploration.
•
Translate complex compensation and operational workflows into clear, scalable UI.
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Build reusable frontend and data visualization patterns that scale across customers.
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Improve frontend architecture, performance, accessibility, testing, and developer experience.
•
Bring customer empathy, product thinking, and operational awareness to your work.
What we’re looking for
We’re looking for a frontend-focused engineer who is comfortable owning meaningful product work, collaborating across disciplines, and navigating ambiguity in a complex product domain.
This role is for someone who can take ownership of a product area from an engineering perspective, not just pick up tickets. You should be able to understand the business problem, reason through the user workflow, ask good questions, and partner with product and design to shape solutions that are technically sound, usable, and scalable.
You have:
•
Strong experience building production web applications with React, TypeScript, and JavaScript.
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Experience with complex, data-heavy, configurable user interfaces.
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Experience building dashboards, BI tools, reporting, analytics, or data visualization products.
•
Strong frontend fundamentals across architecture, component design, state, performance, and testing.
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Good judgment around UX, accessibility, visualization patterns, and information hierarchy.
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Product instincts and the ability to connect technical choices to user and business outcomes.
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Comfort working with complex workflows, APIs, automation, claims, or policy-driven systems.
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Strong communication skills and a collaborative, candid, customer-focused working style.
Nice to have
Nice to have:
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Experience working on enterprise SaaS products.
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Experience with compensation, finance, workflow automation, analytics, business intelligence, or data-heavy operational applications.
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Experience building reusable data visualization, dashboarding, reporting, or exploration patterns.
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Familiarity with Python, Django, APIs, Postgres, or backend systems.
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Experience contributing to design systems, frontend platforms, or shared component libraries.
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Experience designing frontend experiences that support both internal operations teams and external customers.
Technologies we use
Frontend: JavaScript, React, TypeScript
Backend: Java/Springboot, Django, Postgres
Infrastructure: AWS, Docker
What success looks like: 30/60/90 days
First 30 days
You’ll focus on learning the product, team, codebase, customer context, and the operational workflows that power Forma’s ICM Operations platform.
By the end of your first 30 days, you will have:
•
Built a strong understanding of Forma.ai’s product, customer problems, and sales compensation domain.
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Developed context on the ICM Operations platform, including Core Services, Business Intelligence, workflows, automation, APIs, claims management, reporting, and data exploration capabilities.
•
Set up your development environment and become comfortable navigating the frontend codebase.
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Learned the team’s engineering practices, release process, testing expectations, and collaboration norms.
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Built relationships with engineering, product, design, operations, and customer-facing teammates.
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Shipped small to medium frontend improvements or bug fixes with support from the team.
•
Started identifying areas of frontend complexity, UX friction, technical debt, or inconsistent data visualization patterns where you may be able to contribute.
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Begun developing an understanding of how customers and internal teams use Forma to manage mission-critical operational workflows.
First 60 days
You’ll begin owning more substantial frontend work and contributing to product and technical decisions.
By the end of your first 60 days, you will have:
•
Taken ownership of one or more meaningful frontend features or product improvements within the ICM Operations platform.
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Collaborated with product, design, operations, and backend engineering to clarify requirements, edge cases, workflows, and user needs.
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Delivered well-tested, maintainable frontend code aligned with team standards.
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Contributed to dashboard, reporting, workflow, claims, automation, or data exploration experiences.
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Demonstrated sound judgment in selecting frontend interaction and visualization patterns for specific user problems.
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Participated actively in code reviews, technical discussions, and product discovery conversations.
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Contributed improvements to frontend patterns, components, tests, or developer experience.
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Built enough domain context to make thoughtful tradeoffs between usability, technical complexity, scalability, and delivery timelines.
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Started identifying opportunities to make frontend patterns more reusable across customers and use cases.
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Begun mentoring or supporting other engineers in areas where you have expertise.
First 90 days
You’ll be operating as a trusted senior frontend contributor on the team.
By the end of your first 90 days, you will have:
•
Independently led frontend delivery for a complex feature or significant product area.
•
Helped improve the quality, usability, performance, or maintainability of a key part of Forma’s ICM Operations platform.
•
Delivered or meaningfully advanced frontend experiences related to workflows, automation, claims management, reporting, dashboards, APIs, or data exploration.
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Built strong working relationships with product, design, backend engineering, operations, and customer-facing partners.
•
Demonstrated strong technical and product judgment in frontend architecture and implementation decisions.
•
Shown an ability to reason from business problem to user workflow to frontend solution.
•
Contributed to reusable frontend or visualization patterns that can scale across a broader client base.
•
Raised the quality bar through code reviews, documentation, testing, and mentorship.
•
Contributed to the team’s frontend roadmap by identifying opportunities for simplification, consistency, scalability, and better user outcomes.
•
Developed a clear understanding of where you can make a longer-term impact at Forma.ai.
Additional Job Info:
•
This position is for an existing vacancy
•
Salary Range: 150-190K CAD
What you can expect from us
Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.
Our Values:
•
Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
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Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
•
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You’re encouraged to apply even if your experience doesn’t precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest however only qualified applicants will be shortlisted.
More roles at Forma.ai
Sales Development RepresentativeBusiness Development RepresentativeAnalytics Engineer InternCustomer Operations Analyst InternPrincipal Consultant, Sales Effectiveness
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