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FI
Five9

VP, Demand Generation

Salary$310k – $340k
LocationUS, Irving, TX (Hybrid)
Work modehybrid
Typefull-time
SeniorityVP
Experience15+ yrs
DepartmentMarketing & Growth Team
EquityIncluded
Company size1,001–5,000 people
First seenOct 3, 2026 · 1w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Must have10
15+ years of marketing experience
At least 8 years leading demand generation in B2B SaaS or enterprise technology
Experience running demand across both Americas and international markets
Experience leading a sales development organization or running demand in close partnership with one
Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales
Experience owning an events portfolio at scale, including at least one large owned customer or user conference
Expert command of funnel metrics, attribution, campaign ROI, and budget allocation
Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting
Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation
Bachelor's degree
Nice to have3
Partner or channel marketing experience
Customer marketing or installed-base demand experience
MBA or advanced degree
Skills
CRM
marketing automation
ABM platforms
intent platforms
sales engagement tooling
BI reporting
Benefits
Health insurance
Dental insurance
Vision insurance
Life insurance
Short term disability
Long term disability
401(k)
Employee stock purchase plan
Paid time off
Paid holidays
Paid volunteer hours
Paid parental leave
Mental health support
About the company
Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
About the role
Growth at Five9 depends on a demand engine that works across regions, segments, partners, and the installed base — and on a marketing organization willing to own the outcome all the way through to a qualified conversation with a buyer, not just the click that started it. That is where this role comes in.
Position
We are looking for a Vice President of Demand Generation to build and run the pipeline engine for Five9. Reporting to the Chief Marketing Officer, this leader owns global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization that converts the demand those programs create.
The role is measured on the whole path: response, qualification, opportunity, and pipeline that Sales is willing to forecast. This leader will partner with the Chief Sales Officer, the regional and segment sales leaders, the Partner organization, and the teams they lead.
The right candidate is not a channel specialist who has spent a career optimizing paid media, and not a program manager who runs the calendar while someone else carries the number. This is closer to a general manager of demand — a leader who can set global strategy, run several teams with different rhythms and different definitions of success, and stand behind a pipeline commitment to the Sales organization every quarter.
Five9 sells AI for customer experience, and we hold ourselves to the same standard we set for our customers. We expect this leader to apply AI across the demand engine — audience selection and prioritization, creative production and localization, campaign operations, sales development research and outreach, and the measurement loop that connects spend to pipeline to bookings.
Key Responsibilities
Campaign Strategy and Integrated Demand
•
Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation.
•
Set and deliver pipeline targets by region, segment, and industry, building the plans and the budget allocation that make those targets credible before the quarter starts.
•
Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow.
•
Own the demand budget end to end, with the discipline to move it toward the programs producing pipeline.
Account-Based Marketing
•
Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account.
•
Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters.
•
Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs.
•
Measure ABM on account progression and opportunity creation, using the metrics Sales recognizes.
Sales Development
•
Lead inbound and outbound sales development globally, including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance.
•
Own speed to lead and qualification standards jointly with Sales leadership, including a shared definition of a qualified opportunity.
•
Keep campaign messaging and outbound sequences in lockstep so what a buyer reads and what a rep says are the same argument.
•
Make sales development a talent pipeline for Five9, with a development path into sales, marketing, and customer-facing roles.
Partner and Customer Marketing
•
Own partner marketing across the ecosystem — resellers, distributors, systems integrators, and technology alliances — in partnership with the Partner organization and the leaders who run it.
•
Build co-marketing programs that produce partner-sourced and partner-influenced pipeline, managing MDF and joint investment with discipline.
•
Drive expansion demand into the installed base, in partnership with Sales, Customer Success, and Product Marketing.
•
Build the advocacy and reference engine — customer stories, references, speakers, and communities that carry more weight with buyers than anything Five9 says about itself.
Events
•
Own the global events portfolio — company events, industry tradeshows, partner events, executive roundtables, and regional field programs.
•
Treat every event as a campaign — pre-show targeting, on-site engagement, and follow-up that is staffed and sequenced before the event opens.
•
Set the selection criteria for the event calendar with input from the Sales organization, and measure each investment on pipeline and cost per opportunity.
Team and Organizational Leadership
•
Lead a global organization across several teams, and build the shared cadence, forecast discipline, and reporting that hold them together.
•
Hire, develop, and retain leaders, and create a function that strong marketers and sales development professionals want to join and stay in.
•
Partner across Marketing — Product Marketing, Brand and Communications, Marketing Operations, and Analytics — so campaigns are built on the right positioning and measured on the right data.
•
Represent the demand engine to the executive team with a clear account of what is working and what changes next.
Candidate Requirements and Experience
•
15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology.
•
Experience running demand across both Americas and international markets, with a working understanding of how buying behavior, channel mix, and sales motions differ by region.
•
Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number.
•
Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales.
•
Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management.
•
Experience owning an events portfolio at scale, including at least one large owned customer or user conference.
•
Customer marketing or installed-base demand experience is highly recommended.
•
Expert command of funnel metrics, attribution, campaign ROI, and budget allocation — and the credibility to defend those numbers in front of Sales and Finance.
•
Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting.
•
Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, and team productivity.
•
Bachelor’s degree required; MBA or advanced degree preferred.
About You
•
You are comfortable being accountable to targets. You would rather commit to a pipeline number and be measured against it than be evaluated on activity.
•
You lead breadth well. You can move from an ABM account review to an SDR pipeline call to an event budget conversation in the same morning and add something useful in each.
•
You are direct about what is not working, and you say so plainly rather than letting a program run out the year.
•
You build strong partnerships with Sales. You are in their forecast calls, you know their territories, and you are treated as part of the revenue team rather than as a supplier to it.
•
You hire well and develop people generously, and you have a track record of promoting leaders out of your organization.
•
You are genuinely curious about AI and have already woven it into how you and your teams work — not as a talking point, but as a tool that changes what is possible.
Work Location: This role is hybrid. 3 days a week (T, W, TH) in our Dallas office is required.
Benefits
As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.
Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans.
Our total reward package also includes:
•
Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
•
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
•
Generous employee stock purchase plan.
•
Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
Legal
All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
The US base salary range for this role is below.
$310,000—$340,000 USD
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  The more inclusive we are, the better we are.  Five9 is an equal opportunity employer.
Five9 is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and interview process. If you need assistance or an accommodation due to a disability, please contact us at [email protected] to request an accommodation. Requests will be handled confidentially and in accordance with applicable law.
View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal.
Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.
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