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Pernod Ricard

Commercial Finance Manager

LocationHo Chi Minh
Work modeon-site
Typefull-time
DepartmentFinance
Company size10,000+ people
First seen1w ago
Last seen3d ago
KEY ACCOUNTABILITIES
1. Commercial Performance Steering & Financial Analysis
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Lead financial analysis and performance diagnostics to support profitable growth across channels, customers, brands, and portfolios.
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Provide actionable insights on sales performance, profitability drivers, stock-in-trade, depletions, market dynamics, and investment effectiveness to support commercial decision-making.
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Partner with Commercial and Trade Marketing teams to foster commercial strategy through scenario modelling, forecasting, and fact-based financial recommendations.
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Lead resource allocation analysis across channels, customers, and brands to ensure investments are directed toward the highest value growth opportunities and strategic priorities.
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Evaluate new product launches, customer initiatives, and business opportunities through comprehensive P&L simulations, risk assessments, and strategic recommendations.
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Support reviews of PR Vietnam key battlegrounds and strategic priorities, identifying performance gaps, opportunities, and actionable measures toward objectives.
2. Business Performance Management & Reporting
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Oversee the integrity, automation, and scalability of commercial data and reporting systems, including sell-in, depletion, trade inventory, pricing, A&D, and A&P, ensuring timely and accurate reporting across platforms such as Excel, Power BI, and Polaris.
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Lead the preparation and delivery of high-impact performance reviews, forecasts, executive dashboards, and business updates for internal and regional stakeholders, covering Net Sales, Volume, Gross Profit, Operating Profit, A&P, trade investment, and customer profitability.
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Drive performance transparency by enhancing reporting frameworks, identifying risks and opportunities, and translating analysis into clear recommendations and corrective actions.
3. Strategic Business Partnering & Financial Leadership
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Act as the primary strategic finance business partner to Commercial and Trade Marketing, providing constructive challenge and financial guidance on commercial priorities, investment allocation, customer initiatives, and A&P governance.
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Drive ROI-focused investment decisions through robust pre- and post-evaluation frameworks, embedding financial discipline and a value-driven mindset across Commercial and Trade Marketing teams.
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Establish and continuously improve promotion effectiveness and ROI measurement frameworks, providing actionable recommendations to optimize trade investments, A&P spending, and commercial activation performance.
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Strengthen cross-functional collaboration and customer-level P&L ownership, enabling teams to make informed and profitable decisions.
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Represent Finance in management and regional performance reviews, clearly communicating financial implications, opportunities, and risks to influence commercial priorities and resource allocation.
4. Commercial Projects & Transformation
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Provide financial expertise and analytical support for strategic commercial projects, business cases, and investment decisions.
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Support cross-functional commercial projects, ensuring financial rigor, strategic alignment, and disciplined execution.
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Collaborate with project teams to deliver transformation initiatives that enhance commercial effectiveness, profitability, and operational efficiency.
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Drive scope of work toward Fit-for-purpose mindset by leveraging simplification, synchronization in process and data points
5. Executive-Level Ad-hoc & Governance
Other ad-hoc tasks related to Commercial Finance scope required by line manager or Top Management.
JOB REQUIREMENTS
Education & Experience
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Bachelor degree of Accountancy & Finance.
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Proven working experience with minimum of 7-10 years of solid Finance experience in a corporate, international environment, preferably in FMCG industry with strong commercial footprint
Functional & Leadership Competencies
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Excellent leadership and communication skills across top management (CODI), business partners (Commercial, Trade Marketing, Marketing, and Logistics), and team management (3 people)
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Strong commercial acumen, financial analysis capability, and business partnering mindset
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Resilient, innovative, open to learn
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Fluency in English, Vietnamese with clarity and summary communication style
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Teamwork / Motivational Ability
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Performance management, planning, and organization
Job Posting End Date:
Target Hire Date**:**
2026-10-30
Target End Date:
2026-10-31
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