• Take full ownership of brand P&L, setting commercial targets and driving sustainable revenue growth
• Develop and execute integrated marketing strategies across all channels to boost user acquisition and engagement
• Lead cross-functional collaboration with Product, CRM, Data Analytics, and Finance teams to maximize player experience and monetization
• Define and optimize key metrics ( ARPU, LTV, retention) while analyzing performance data to capitalize on new opportunities
• Manage vendor relationships and represent the brand at industry events
• Build and mentor high-performing teams while ensuring all activities comply with responsible gaming standards