This is a growth role with real surface area and real resources behind it.
You get a dedicated engineering pod, an embedded designer, a marketing team spending a meaningful budget you’ll partner with daily, and direct access to leadership. You will own the conversion product — the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout — across Testosterone, Weight Loss, and every protocol we launch. You’ll play a critical role in executing strategies around organic growth, referral programs, abandonment reclamation, and average order value.
This role spans several growth domains at once, with the autonomy to sequence them yourself, budget for the AI and experimentation tooling you need, and a real voice in how we build it. We expect this role to operate AI-first — using it to compress the cycle from idea to live test and to ship more experiments than a team our size otherwise could.
We’re looking for someone who has run this before at a DTC subscription business at a meaningful scale. Someone with a powerful voice and a game plan that is centered around data and buyer psychology. You’ll set the testing agenda, uphold the fundamentals across every flow we own, and iterate well past market par.
You will report to the Head of Product and lead a dedicated engineering pod aligned to our Acquisition task force. This is a senior IC role with full ownership of the conversion and organic growth roadmap.