Market Intelligence: Conduct customer, market, and competitive research to identify opportunities for growth and inform product positioning, messaging, and go-to-market strategies. Analyze market trends, customer expectations, and competitive developments to support business decisions.
Product Positioning: Partner with Product Management to develop clear and differentiated product positioning and messaging that translates product features and innovations into compelling customer value propositions. Help communicate how Kleos addresses the needs of solo, small, and mid-sized law firms.
Content Creation: Create and maintain high-quality customer-facing content across digital channels, product pages, email campaigns, webinars, and sales channels. Develop impactful assets such as ROI narratives, testimonials, case studies, presentations, value messaging, and sales enablement materials.
Campaign Enablement: Support the development and execution of integrated product marketing programs that drive awareness, engagement, conversion, and adoption. Contribute to product launches, feature releases, seasonal campaigns, webinars, events, content marketing initiatives, and partner programs.
Demand Generation & Product-Led Growth: Support customer acquisition initiatives and trial conversion programs through targeted product marketing activities. Help optimize customer journeys and encourage engagement throughout the funnel.
Performance Metrics: Analyze campaign performance, product usage data, and customer insights to identify growth opportunities and improve marketing outcomes. Regularly update management teams with reports and provide context and key takeaways on product marketing initiatives.
Stakeholder Engagement: Collaborate closely with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams. Provide customer, market, and product insights that help maximize product impact and ensure alignment across the organization.