Leadership - Hiring & Leading Others (Must Have)
This is an absolute must in this position. You need to have hired and built multiple teams. Considering that you will oversee many different roles of our performance marketing, we expect you to develop our current leaders, delegate to them and lead their growth. You will be ultimately accountable for the KPIs and goals of the pod you will be overseeing.
Funnel Strategy & Execution
You will help strategize, develop, & launch new marketing funnels for our top clients (Low Ticket Straight Sale Funnels, Webinar Funnels, Call Funnels, etc…)
You will work with the project manager in the pod to disseminate work to the various members in the pod, in order to fully launch the funnel in our timeline.
Forecasting HR
Assist in forecasting hiring needs for your pod. The GMM is responsible for collaborating with our HR dept. to ensure we are placing appropriate talent in each open role in our performance division, as well as onboarding, and training new Media Buyers properly.
Client Strategy & Quarterly Objectives
We are obsessed with client results, that’s why we need to make sure we’re constantly improving clients metrics. We want to implement monthly/quarterly/annual marketing metric reviews, including but not limited to analysis of campaign performance, lead conversion, customer database growth/quality and pipeline growth
Data-Driven Decision Making
In this company, our entire team is data-driven, we do not make decisions without data to support them. You will monitor key performance indicators of success for your pod, and make adjustments based upon targets.
Creative Ideation & Management
You will work with our copywriters & senior media buyers to ideate & launch hard hitting direct response video ads that drive ROAS.
You will work with the Senior Media Buyer in the pod to strategize the media buying for every client in the pod on a quarterly, monthly, and annual basis.
These are the results you will be responsible for delivering in this position.
1.
Hit 95% of Projected Quarterly Bonus For Your Pod
1.
Own forecasting the quarterly bonus for all of the clients in the pod
2.
Track and report on the pacing of the bonus weekly
2.
Achieve 90% of Client’s Growth KPIs
1.
Own forecasting profit, ROAS, booked calls, & overall spend for current & new clients
2.
Collaborate with media buyers to strategize and execute growth campaigns for clients.
3.
Drive initiatives to test new channels and diversify ad spend.
4.
Ensure timely and efficient optimization based on performance data.
3.
Ensure Pod Maintains 65% Gross Profit Margin
1.
Pod must maintain 2x payroll before the bonus
2.
Ensure all time tracking sheets are submitted by Project Manager weekly
3.
GMM is the hiring manager for the pod and must make sure the pod has adequate resources to run successfully
4.
Fully Build Out 1 New Sales Funnel Per Quarter
1.
Work with team to build out a full funnel for either 1 new client or existing client
2.
Develop overall strategy, big idea, products, and pricing strategy for funnel
3.
Ensure all marketing tech is setup correctly and sequences are all built out for the different stages of contacts lifecycle
4.
Measure and analyze the performance, refining strategies based on outcomes.