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PepsiCoFirst Gen: Food Brand Marketing Intern (Lay's)
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Before you apply
LocationUtrecht-NLD, Netherlands
Work modehybrid
Typefull-time
SeniorityEntry
DepartmentMarketing
Company size10,000+ people
First seenNov 3, 2026 · 2d ago
Verified live2d ago
At a glanceSummarised by Seekless from the posting.
You confidently take initiative and start your own projects
You're organized whilst balancing different projects running simultaneously and have a result-oriented focus
You have a passion for the food and FMCG industry
You are a bachelor's/master's student or recent graduate focused on business/marketing
You are fluent in Dutch and English
Good knowledge of French is a bonus
You are able to come to our offices in Utrecht three days a week
You are currently studying or have recently graduated (max. 3 months post-graduation)
Benefits
Internship compensation
Travel reimbursement
Work from home toolkit
Overview
Winter term: January/February to July 2027
About the company
Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?
Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.
Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.
Join our group of around 30 interns and become part of a community where your voice and perspective matter.
Responsibilities
RESPONSIBILITIES
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Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched!
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Project planning & cross-functional stakeholder management.
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You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
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You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
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After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.
In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.
WHAT YOU CAN EXPECT
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A supportive team that will encourage your professional growth and development
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An opportunity to be meaningful and impactful within your work and projects
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A community of interns - offering additional support, the opportunity to build connections, workshops and much more
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Internship compensation of 550€/month and travel reimbursement
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Work-from-home toolkit
Qualifications
WHAT WE’RE LOOKING FOR
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You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn.
•
You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus.
•
You have a passion for the food and FMCG industry.
•
You are a bachelor’s/master’s student or recent graduate focused on business/marketing.
•
You are fluent in Dutch and English (good knowledge of French is a bonus).
•
You are able to come to our offices in Utrecht three days a week.
•
You are currently studying or have recently graduated (max. 3 months post-graduation)
YOUR RECRUITMENT JOURNEY
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Phone screening with one of our recruiters
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Interview at our office/online
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Offer: You’re hired!
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Welcome to PepsiCo
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Want more info? Check out www.pepsico.com!