At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.
About the role
Reporting to the Head of Marketing and Communications, the Demand Generation & Marketing Operations Associate supports the execution of Amplify Health’s demand generation initiatives while strengthening the operational systems that underpin them.
This role contributes to campaign delivery, lead generation, and marketing operations, ensuring that marketing activities are executed effectively, data is accurately managed, and performance insights are translated into improvements.
Operating at the intersection of campaign execution, data, and systems, this role supports the development of a scalable, data-driven demand engine aligned with Amplify Health’s growth priorities.
Responsibilities
1) Demand Generation & Campaign Execution
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Execute demand generation campaigns across digital, content, and event channels
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Support campaign planning aligned to target segments and priority accounts
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Coordinate campaign assets, timelines, and stakeholders to ensure smooth delivery
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Ensure campaigns are delivered with consistency and attention to detail
2) Lead Generation & Performance Optimisation
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Monitor performance of campaigns across key metrics such as leads, conversion rates, and cost efficiency
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Support testing and optimisation initiatives to improve campaign outcomes
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Identify opportunities to improve lead quality, engagement, and conversion
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Support the application of digital marketing and marketing automation practices
3) Account-Based Marketing (ABM) Support
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Conduct account research and segmentation to support targeting efforts
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Assist in building account profiles and insights for priority accounts
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Support execution of ABM campaigns in collaboration with cross functional team members
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Ensure campaign activities are aligned with account engagement plans
4) Marketing Operations & Data Management
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Maintain and manage marketing data within CRM and related systems
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Ensure accuracy, completeness, and consistency of lead and account data
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Support campaign tracking and attribution processes
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Assist in campaign setup and tracking across marketing platforms
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Contribute to continuous improvement of marketing processes and workflows
5) Performance Reporting & Insights
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Track and report on campaign and marketing performance using dashboards and analytics tools
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Analyse data to identify trends, insights, and optimisation opportunities
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Support reporting on lead generation, conversion, and engagement metrics
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Provide data-driven insights to improve marketing effectiveness