CRM Senior Specialist
Read straight from Avisbudget's careers page, verified 1d ago.Seekless can tailor your résumé to it.
Seekless can write your résumé for this posting first.
Before you apply
Salary€35k – €40k
LocationBarcelona Contact Centre
Work modehybrid
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentEMEA Marketing CRM
Company size10,000+ people
PostedOct 5, 2026 · 1mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Around 5 years of CRM / email marketing experience
Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys)
Hands-on experience with AMPscript, Liquid or JavaScript
Experience working with Dynamic Content and Data Extensions
Strong knowledge of audience segmentation
Excellent English and Spanish communication skills
Strong attention to detail and a solid QA mindset
Experience working with multiple stakeholders and international markets
Experience with Salesforce Marketing Cloud – highly valued, but not essential
Experience using AI / Generative AI tools for content creation and optimisation
Additional European languages
Experience in travel, mobility, retail or another fast-paced B2C environment
Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Skills
Salesforce Marketing Cloud
Adobe Experience Cloud
Braze
SAP Emarsys
AMPscript
Liquid
JavaScript
JIRA
Litmus
AI
Generative AI
Benefits
Health insurance
Life insurance
Remote work
Car rental discounts
About the role
We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.
What will you do?
• Build, test and deploy BAU and promotional email campaigns
• Own and maintain the EMEA campaign calendar across 15+ markets and languages
• Develop and manage audience segmentation and personalised communications
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
• Support A/B testing, uplift analysis and campaign optimisation
• Monitor campaign performance, engagement, conversion and deliverability
• Troubleshoot campaign builds and maintain high QA standards
• Support the development of a scalable, compliant multilingual content library, including the use of AI tools
• Work with JIRA, Litmus and other CRM campaign tools
• Share knowledge and best practices across the wider EMEA CRM team
What are we looking for?
Must have:
• Around 5 years of CRM / email marketing experience
• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze , SAP Emarsys).
• Hands-on experience and AMPscript, Liquid or Javascript
• Experience working with Dynamic Content and Data Extensions
• Strong knowledge of audience segmentation
• Excellent English and Spanish communication skills
• Strong attention to detail and a solid QA mindset
• Experience working with multiple stakeholders and international markets
Nice to have:
• Experience with Salesforce Marketing Cloud – highly valued, but not essential
• Experience using AI / Generative AI tools for content creation and optimisation
• Additional European languages
• Experience in travel, mobility, retail or another fast-paced B2C environment
We offer:
• Permanent contract
• Salary range: 35000 – 40000 based on experience
• Medical Insurance & Life Insurance after 6 months
• Multicultural environment in Barcelona World Trade Centre
• Remote work up to 4 days a week
• Car Rental Discounts
Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
BarcelonaBarcelonaSpain