Developer tools are different. Your audience is technical, skeptical, and quick to spot inauthenticity. Marketing that works for a business app falls flat here. We want someone who has internalized what it feels like to be a developer evaluating a product, and who markets accordingly.
Can they market without the BS?
Our whole approach is that honesty outperforms hype with this audience. We want someone who finds buzzwords a little embarrassing and is genuinely better at the harder thing: making the real substance land.
Writing is the heart of this job. We’re not looking for someone who can produce serviceable copy, but someone who can take something complicated and make it clear, with a structure that scans and a point of view that sticks. It’s the rarest thing we’re looking for and the hardest to fake.
Do they have a point of view?
The best product marketing we’ve seen doesn’t just describe what shipped, it makes a case for why it matters. We want someone who can look at a feature, a product decision, or a new capability and form a strong opinion about the story worth telling, then tell it in a way that earns a developer’s attention rather than demanding it.
Do they bring energy to the room?
Startups are hard. Building something from nothing is hard. Driving forward progress despite uncertainty is hard. Shitting on stuff is easy and just brings everyone else down. We have a high bar for quality but also a high bar for being constructive, positive, and excited about making things better. We’re meant to be having fun here.