P&H Business Activation, Principal (Senior Manager)
LocationHong Kong, HK-AIA Hong Kong & Macau
Work modeon-site
Typefull-time
DepartmentMarketing, Distribution & Partnership
Company size10,000+ people
First seen1w ago
Last seen1d ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you’ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
Formulate customer-centric and compelling customer-facing and distribution-facing proposition activation initiatives through deployment of effective communication strategy to drive business growth and competitive market position across Health & Wellness and Life & Wealth Management Propositions in AIAHK & Macau.
Ensure product communications initiatives are in line with regulatory requirements, company’s governance policies and brand standards.
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Roles and Responsibilities:
1.
Proposition activation strategy and implementation
•
Plan, develop and drive the implementation of proposition activation initiatives for all product categories across Individual Life and Employee Benefits businesses to foster new proposition launch and maximize business growth.
•
Understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization.
•
Develop customer-centric proposition activation initiatives including product brochures, proposition materials, photo library development and revamp projects.
2. Distribution enablement
•
Build and drive insight-based sales enablement tools and activation materials for key products to enhance distributions capability along buyer journeys backed by data analytics and robust channels feedback.
•
Plan and implement Proposition launch agency events to promote new propositions to create awareness and drive business momentum.
3.
Stakeholders management
•
Collaborate with cross-functional teams within Proposition Office including Product, Life & Wealth Management and Health & Wellness Proposition.
•
Work with other stakeholders including Actuarial, Legal, Compliance, Risk, Customer & Marketing, Operations, Agency Business Development, Partnership Distribution and Group Office to manage the review process to ensure smooth implementation.
4.
Project and quality management
•
Act as a custodian to ensure accuracy, quality and timeline of deliverables including large-scale materials revamp and monthly update to comply with brand standards, corporate governance and regulatory requirements.
•
Manage budgets and track expenses according to company’s guideline.