Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness and drive incremental order growth for its four divisions – Automobiles, Motorcycles, Marine and Power Products.
To bring this vision to life, Honda has embarked on a deep strategic partnership with WPP. We are building a bespoke, integrated agency model focused on one clear ambition: to drive desire for Honda products, grow consideration and increase order intake.
At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends WPP’s world-class creative and media talent with cutting-edge AI and technology to create hyper-personalised, immersive brand experiences. Our role is to connect with customers at every touchpoint, from global brand campaigns to individual customer journeys. By integrating media, strategy, data, and technology, we will maximise efficiency and effectiveness, accelerating growth for the entire Honda portfolio.
Team Honda is seeking a Regional Digital Director to lead the digital and in-platform advancement of our global digital activity. The role is responsible for ensuring that our activation operations map to the strategic directions of Honda Motor Europe (HME) and support the ambitions of transparent, sustainable, data-driven decisioning.
Reporting to the Global Client Lead, the successful candidate will work with WPP Media specialist teams across a variety of strategic programs designed to ensure performance excellence in the markets of Automobiles, Motorbikes, Marine and Power Products.
This role requires a strategic and execution-focused leader with deep expertise in biddable media and data-driven marketing, ideally as these pertain to driving orders for Automobiles, Motorbikes, Marine and Power Products.