· Advertising and Promotional Development
a. Collaborate with Livestock Marketing Communications to identify specific initiatives and tactics within the communication plan(s) to execute and roll out.
b. Lead the development of each tactic from initiation to execution, ensuring adherence to key milestone dates and building associated timelines.
c. Provide constructive feedback on initial drafts and take ownership of commercial reviews.
d. Formulate an internal communication plan emphasizing the purpose and utility of the tools, aligning them with broader goals.
· Recommend Digital Marketing Enhancements & Improvements:
a. Collaborate across functions, including OTC/Retail, Digital and/or with agency partners, to identify opportunities for refining and expanding Zoetis Livestock’s social media profiles and online presence through content development and digital marketing trends
b. Establish benchmarks, define key performance indicators (KPIs), and collaborate with the team to enhance reporting mechanisms.
c. Engage with other business units within Zoetis to gain insights from their social media channels or digital platforms identifying synergies, alignment opportunities, and strategies to elevate our digital presence.
· Convention/Event Support:
a. Assist the team in various aspects of event planning and coordination, including logistics and scheduling to ensure seamless execution of the convention/meeting.
b. Collaborate with marketing communications as well as our agency partners to execute assets for events and sponsorships associated with the conference.
c. Support media relations and event interviews with our public relations team.
a. Collaborate with Livestock Marketing as well as the Zoetis Market Research team to define the scope of a Market Research (MR) project and outline discussion materials.
b. Support the execution of the project, helping to report relevant findings and actionable insights.
· Final Project – Tactical Rollout Recommendations:
a. Present a communication plan and rollout recommendations to Livestock Marketing team to support developed initiatives.
b. Outline clear next steps and actions for key project initiatives.