LocationPAS-National Community Leadership Institute
Also inSingapore
SeniorityMid
Company size10,000+ people
PostedOct 9, 2026 · 3d ago
Verified live9h ago
At a glanceSummarised by Seekless from the posting.
Must have4
develop and execute digital communications, social media engagement, corporate branding, and marketing efforts
manage media assets and coordinate photo/videography requests
work with vendors and agencies to align and execute communications plans
track and analyse social media metrics for content strategy
Skills
social media
mobile marketing
analytics
[What the role is]
The Manager (Digital & Training Communications) is responsible for developing and executing NACLI’s digital communications, social media engagement, corporate branding, and marketing efforts - strengthening the Institute’s presence and creating mindshare for its training programmes among PA staff, grassroots leaders, and the wider community.
The role also supports the outreach and publicity efforts for Our Community Gallery, ensuring consistent and compelling messages that reaches its target audiences through the right channels.
By strengthening NACLI’s visibility and positioning as the forefront in community leadership development, the role supports PA’s mission to Spark and Nurture Community Participation for a Caring and United Singapore.
[What you will be working on]
Digital Comms and Social Media Engagement
•
Develops contents and adapts messaging for diverse target audiences to effectively communicate NACLI’s work through social media channels
•
Creates platform-specific content formats to drive engagement across different digital platforms, ensuring optimal reach and impact
•
Tracks and analyses social media metrics to generate actionable insights for content strategy development
•
Identifies and analyses news/opportunities/trends, especially in the social and new media scene, which NACLI may harness to increase outreach
•
Works closely with vendors, appointed marketing, media & digital agencies, internal stakeholders to align and execute comms plans
•
Helps build in-house expertise in mobile and social media marketing and conduct best practice sharing sessions
•
Ensures information about NACLI on website and social media channels are updated
•
Manages NACLI’s media assets for proper archival and to coordinate all photo/videography requests at events
•
Retrieves and recommends NACLI media assets (e.g. photos/videos) for submission to PA, including annual reports
Publicity and Outreach for Our Community Gallery
•
Supports the development of integrated publicity strategies and campaigns to promote Our Community Gallery, in alignment with PA/NACLI’s communications and branding objectives