• Support the planning and execution of B2B campaigns across email, LinkedIn, webinars, paid media, events, and outbound programs.
• Research target industries, companies, buying committees, competitors, and market trends to improve ICP and account targeting.
• Create and coordinate campaign assets such as email copy, social posts, landing-page briefs, presentations, webinar materials, case-study inputs, and reports.
• Maintain campaign calendars, project trackers, asset libraries, and approval workflows with accuracy and follow-through.
• Build basic reports from CRM and marketing platforms; monitor engagement, lead flow, conversion, and campaign performance.
• Work with sales to support lead handoff, audience feedback, and follow-up activities.
• Coordinate with designers, agencies, and internal SMEs to keep work on brand, accurate, and on schedule.