What you will be doing
As a Lead Analyst, Publishing Analytics, you’ll work with Marketing, Community, Publishing,
Product, Analytics Engineering, Data & AI, and game teams to answer complex questions
about audience and player response, campaign effectiveness, marketing strategy, and long-
term title and franchise health.
You will:
• Lead social listening, sentiment, and creator analytics across PlayStation titles and
franchises, using sources such as Meltwater, Quid, community platforms, influencer
and streaming data, and first-party signals to identify shifts in conversation, content
performance, and emerging issues around campaigns, releases, and live-service
milestones.
• Develop, validate, interpret, and evolve marketing mix models that quantify the
contribution of paid, owned, and earned channels to revenue, demand, engagement,
and other business outcomes across live-service games.
• Own complex publishing analytics programs and stakeholder relationships for
multiple games across the portfolio, clarifying decision needs, setting the analytical
approach, managing milestones and risks, and driving work through adoption with a
high degree of autonomy.
• Create stakeholder-ready narratives and products that turn complex evidence into
concise presentations, dashboards, recommendations, and executive summaries
with clear implications and actions.
• Translate marketing measurement into practical investment guidance, using MMM,
incrementality, experimentation, and benchmarking to inform strategy, budget
allocation, channel planning, campaigns, and future tests.
• Deliver timely recurring and ad hoc decision support for live-service and brand-
marketing campaigns, events, content beats, launch windows, publishing
performance reviews, franchise programs, and critical business moments.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-
data foundations and operationalize data pipelines.