Director, Marketing
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Before you apply
LocationHong Kong SAR
Work modeon-site
Typefull-time
SeniorityDirector
Experience10+ yrs
DepartmentMarketing, Functional office - Marketing Team
Company size1,001–5,000 people
PostedAug 19, 2026 · 2mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
10+ years of work experience gained from headquarters or regional headquarters of MNCs
Brand-steward: Ability to lead long term brand building, marketing communications, and PR capabilities across all markets
Digital marketing expert: Strong know-how in digital marketing to grow driver and user base sustainably
Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes
Effective People manager: Work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions, and deliver results by building an exceptional team
Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization
Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data
Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise
Highly proficient with marketing technology tools and understands complex marketing tracking infrastructures
Extremely familiar with the concept of integrated marketing campaigns
Experience in leading marketing planning and budgeting processes
Extremely familiar with marketing metrics such as CAC, CPO, CVR, CPL etc
Experience in leading international / multi-cultural teams
Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles
About the company
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.
About the role
An opportunity has arisen to join us as DirectorMarketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.
What we seek:
•
Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets
•
Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner
•
Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes
•
Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team
•
Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization
•
Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data
•
Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise
What you will do:
•
Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels
•
Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
•
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
•
Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.
•
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations
•
Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
•
Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.
•
Create processes and operating procedures between market and functional teams.
•
Undertake continuous analysis of the competitive environment and consumer trends
What you will need:
•
Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs
•
Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures
•
Extremely familiar with the concept of integrated marketing campaigns.
•
Experience in leading marketing planning and budgeting processes.
•
Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus
•
Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc
•
Experience in leading international / multi-cultural teams