At a glanceSummarised by Seekless from the posting.
Must have4
Expert SQL
Knows Salesforce and lead nurturing from the inside
Has worked in financial services
Can explain a finding to a business leader in two sentences
Skills
SQL
Databricks
Tableau
Salesforce
Salesforce Marketing Cloud
Claude
About the company
Axos Business Center, Corp
About This Job
Marketing Data & Analytics turns Marketing and Customer data into decisions for Enterprise Marketing and the business units it serves. The Marketing Data Analyst works across the marketing and sales funnel: analyzing lead flow, nurture performance, and conversion in Salesforce and Salesforce Marketing Cloud; building certified datasets and dashboards on the Databricks Marketing data platform; and producing market and campaign research that helps Marketing and Sales decide where to focus. The role uses Axos’ approved AI-assisted tools, including Claude, to accelerate research, analysis, and documentation, with careful validation of every output.
This is a hands-on analytical role for someone who writes expert SQL, knows Salesforce and lead nurturing from the inside, has worked in financial services, and can explain a finding to a business leader in two sentences. You will partner with U.S.-based analytics business partners, the data engineering team that builds the pipelines you rely on, and Marketing, Sales, and RevOps stakeholders.
Responsibilities
Primary responsibilities
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Analyze marketing and sales lead performance end to end: lead sources, nurture journeys and cadence, MQL → SQL → opportunity → closed or funded conversion, follow-up SLAs, and leakage by stage, segment, and channel; recommend nurture, scoring, and routing improvements
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Build and maintain SQL and Databricks queries, certified datasets, and Tableau or Databricks dashboards that Marketing and Sales leaders use in their regular reviews; keep a metric dictionary so every number reconciles
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Support campaign planning and readouts with segment, channel, and audience analysis; measure campaign and journey performance against targets
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Conduct market and campaign research using Claude and other approved AI tools: structured extraction and summarization of industry reports, news, and product and rate information into concise briefs, with sources cited and outputs validated before use
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Prepare and enrich contact and account data using approved data providers and internal sources; apply suppression, consent, and data-handling rules before any list is used
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Validate data against Salesforce and source systems; investigate anomalies; document sources, definitions, and logic; perform QA before publishing; escalate data-quality and compliance concerns
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Present findings clearly to Marketing, Sales, RevOps, and business-unit stakeholders; write briefs people read and act on
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Collaborate across U.S. and ABC sites; share knowledge, follow team standards, and help teammates