· Develop, maintain, and optimize WordPress websites including custom themes, landing pages, and campaign microsites.
· Build and integrate automation systems such as booking forms, CRMs, APIs, and lead capture workflows.
· Apply UX principles to ensure designs are intuitive, accessible, and conversion-focused.
· Ensure all pages meet Core Web Vitals, mobile-first design, and accessibility standards.
· Implement and troubleshoot HTML, CSS, JavaScript, and PHP elements.
· Manage GA4, Google Tag Manager, and Search Console for accurate tracking and event setup.
· Configure and test conversion tracking and analytics integrations.
· Maintain consistent branding, formatting, and responsiveness across all pages.
· Execute technical tasks such as redirects, schema markup, site migrations, and caching improvements.
· Collaborate with marketing and design teams to bring new campaigns to life quickly and effectively.