YOUR MAIN RESPONSABILITIES
Build and develop the creator ecosystem:
• Recruit, onboard and develop a scalable community of creators aligned with MANGO’s brand and commercial objectives.
• Identify and develop high-potential creators and build long-term relationships.
• Define creator segments and activation strategies.
• Develop initiatives that increase creator engagement, participation and retention.
• Own the creator activation calendar across product launches, commercial moments and marketing campaigns.
• Develop creator communications, product recommendations, briefs and content opportunities.
• Coordinate product seeding and product access to enable timely content creation.
• Develop creative and commercial activation mechanics that motivate creators to participate and perform.
Ensure a constant, always-on flow of creator content around new launches, viral products and key commercial moments, keeping MANGO part of the cultural conversation on social platforms.
Drive commercial performance
• Develop and manage the creator affiliate and incentive model.
• Use commissions, performance incentives and selective paid collaborations to drive results.
• Monitor creator, content, traffic and sales performance.
• Identify high-performing creators and opportunities to scale their commercial impact.
• Continuously test and optimize the program to improve performance.
Build and scale the operating model:
• Manage creator commerce technology and external partners.
• Establish efficient processes for recruitment, onboarding, communication, product access and activation.
• Automate and simplify workflows to enable the creator community to scale efficiently.
• Partner with Analytics and Affiliate teams to strengthen measurement and attribution.
• Build repeatable playbooks and best practices for creator-led launches that can scale across categories and markets.