VPN Growth, Acquisition & Market Strategy
– Own the full product strategy for Norton VPN — defining the roadmap, driving feature prioritization, and setting the direction for growth and market share expansion in the VPN category.
– Develop and execute acquisition and growth strategies for VPN — including channel expansion, trial experience optimization, conversion funnel improvements, and partner/OEM opportunities.
– Monitor VPN market dynamics, competitor moves, and consumer behavior trends; translate findings into product and GTM decisions that keep Norton competitive and differentiated.
– Think beyond the VPN standalone: ensure the VPN product and its users are strategically connected to the broader N360 ecosystem, designing pathways that naturally funnel VPN users into Norton’s core suite.
Point Solutions Portfolio Management
– Own the product roadmap and performance outcomes for Norton Genie (on-demand scam detection), PMA (data broker removal), device optimization tools (NUU/NDU) and more.
– Treat these products as the acquisition and lead-generation engine they are — understanding their role in Norton’s financial model, pipeline metrics, and customer count strategy, and managing them accordingly.
– Identify opportunities to improve conversion, activation, and cross-sell rates across the point solutions portfolio, working closely with marketing and data science to run and measure experiments.
– Maintain high product quality and user experience standards across all point solutions — these are often a user’s first impression of the Norton brand.
Ecosystem Integration & N360 Funnel
– Design and own the product strategy for how standalone point solutions connect to the broader N360 ecosystem — ensuring these products serve as effective on-ramps to Norton’s core suite.
– Collaborate with the N360 product team to ensure cohesive cross-product experiences, shared data signals, and well-designed upgrade pathways.
– Define and track the metrics that measure ecosystem contribution: trial-to-paid conversion, cross-sell rates, VPN-to-N360 upgrade rates, and contribution to total subscriber count.
Cross-Functional Execution
– Partner with engineering, design, data science, and security research teams to build and ship product improvements with velocity and quality.
– Align with marketing on acquisition campaigns, GTM messaging, and channel strategy for VPN and point solutions.
– Communicate product strategy, portfolio performance, and roadmap priorities clearly to senior stakeholders — including executive leadership and cross-functional partners.
– Navigate complex stakeholder relationships across product, commercial, and technical teams, balancing competing priorities with transparency and rigor.
Analytical Rigor & Performance Management
– Define clear success metrics for each product in the portfolio — growth, retention, conversion, and ecosystem contribution — and own performance against those metrics.
– Synthesize funnel analytics, A/B test results, customer research, and competitive data into product decisions and executive updates.
– Proactively surface performance insights across the portfolio and translate them into action without being asked.