• Lead all SEO delivery across Technical SEO, On-Page SEO and AIO/GEO in the assigned region.
• Ensure all SEO deliverables adhere to global frameworks, SOPs, and quality standards as defined by the Global SEO Team & Global Director of Digital Strategy.
• Where necessary, collaborate with global/regional counterparts to create and/or maintain global SOPs, ensuring efficiency, consistency and process alignment
• Oversee regional SEO resourcing (in-house & external), capacity planning, and project prioritization.
Financial & Commercial Accountability
• Ensure projects/deliverables are executed according to defined metrics and remain in budget.
• Overseeing time tracking of team members for the accuracy of project markup and provide insights/actions for replicating successes and mitigating in efficiencies
• Drive SEO account growth within the region, identifying upsell opportunities and supporting pre-sales with scoping, quoting, and proposal support.
• Maximize internal resource usage while smartly managing vendor outsourcing within approved guidelines for timely SLAs, project completion and revenue recognition.
Operational Management & Team Development
• Manage and mentor SEO specialists within the region (Tech & On-Page,AIO/GEO), fostering a collaborative and high-performing culture.
• Ensure a clear training agenda and/or SMART objectives for the development of every team member
• Ensure clear alignment between Technical SEO, On-Page SEO AIO/GEO, Content, UX/CRO, and Paid Media teams in delivering integrated SEO strategies.
• Contribute to the evolution of regional outsourcing processes, vendor management, and quality control.
Client Engagement & Collaboration
• Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.
• Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.
• Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency, and evolve services.
Team Integration, Collaboration & Innovation
• Play a key role in the smooth integration of teams across Technical SEO, On-Page SEO, and supporting functions within the region.
• Drive alignment on processes, SOPs, and delivery standards — ensuring consistency with global frameworks.
• Foster an environment of collaboration, continuous learning, and innovation.
• Act as a champion of AI and GenAI innovation — encouraging the adoption of new tools, automation, and AI-driven processes that enhance delivery, scalability, and performance outcomes.