Regional program strategy. Own the plan for your territory, deciding which formats, cities, audiences, and investments will meet our pipeline goals each quarter. Co-build the plan with input from sales and defend it with pipeline rationale. Success is measured by program quality and by pipeline sourced and influenced in the region.
End-to-end execution. Own every event from concept to post-event follow-up: sourcing venues, orchestrating vendors and production, managing invitations and the run of show, overseeing on-site execution, and sweating every detail. Success is measured by the number of qualified attendees and by nailing execution.
Sales partnership and account targeting alignment. Establish and maintain tight sales partnerships, align with sales to get the right personas and accounts to each event and create effective event playbooks that convert to pipeline. Success is measured by meetings generated and by the number of target accounts engaged through your programs.
Pipeline outcomes and follow-through. Own what happens during and after the event: ensuring timely lead handoff and building the follow-up sequence in partnership with SDRs, Lifecycle Marketing, and Marketing Ops. Success is measured by conversion from attendee to qualified opportunity.
Budget and vendors. Own your regional budget, vendor selection and negotiation, and cost per qualified lead. Success is measured by program impact per dollar.
AI-first operations. Use AI to compress operational timelines: invite-list development, personalized outreach at scale, vendor research, run-of-show generation, and post-event summarization. You’ll run a serious regional program because the busywork is automated.