The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.
The Campaign Management & Media Planning team is central to orchestrating the end-to-end campaign lifecycle and media planning capabilities for Netflix’s advertising business. We are building innovative, in-house ad tech solutions that empower advertisers and internal stakeholders to seamlessly plan, launch, monitor, and optimize campaigns at scale. Our systems serve as the bridge between advertiser intent and ad delivery, enabling seamless integration, automation, optimization, compliance adherence, troubleshooting, and management of advertising campaigns. We closely collaborate with partner teams across Order Management, Creatives, Audiences, Forecasting, Measurement, Reporting, and more to facilitate effective campaign management and media planning on behalf of our members, advertisers, and Netflix.