Influencer Marketing
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Before you apply
SalaryNo pay range posted
LocationSan Francisco, United States - Remote
Work moderemote
Typefull-time
SeniorityLead
DepartmentMarketing
Company size2+ people
PostedMar 25, 2026 · 7mo ago
Verified live2d ago
May no longer be actively hiring
Posted by the company on Mar 25, 2026No pay range listed, though California requires one
At a glanceSummarised by Seekless from the posting.
Senior, hands-on Influencer Marketing Lead to own influencer marketing
Design influencer strategy, build and manage influencer relationships globally, and turn influencers into a repeatable, scalable acquisition channel
Run influencer programs in the US (early stage/SaaS preferred)
Work closely with Growth and Product teams on search, paid acquisition, and AI-era discovery
About the role
Client is looking for a senior, hands-on Influencer Marketing Lead to own influencer marketing. This is a 0→1 and 1→10 role - you’ll design influencer strategy, build and manage influencer relationships globally, and turn influencers into a repeatable, scalable acquisition channel. While influencer marketing is the core focus, you’ll also work closely with our Growth and Product teams on search, paid acquisition, and AI-era discovery.
This role is ideal for someone who has run influencer programs in the US (early stage/SaaS preferred).
Responsibilities
What You’ll Own
Influencer Marketing (Primary Focus)
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Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
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Identify, onboard, and manage influencers across tiers
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Build long-term influencer partnerships, not one-off posts
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Own outreach, negotiation, contracting, timelines, and delivery
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Develop clear influencer briefs that translate value into native, high-performing content
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Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
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Experiment aggressively with formats, influencers, and narratives - double down on what works
Creator-Led GTM & Distribution
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Turn influencers into a durable GTM channel (not just a marketing experiment)
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Work closely with founders and Growth to align influencers with launches, features, and narratives
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Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities
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